What We Do

The bottom line is a properly crafted web site will bring you one thing. New Patients. The concept of business development applies to Dentists and the field of Dentistry, just like it would any other industry. To be able to provide a product or service, the product or service has to be seen. The internet has ingrained itself into the daily processes of normal every day life, and the search engine is the glue or “spider” that holds the world wide web together.

You can have the best web site with everything you want to say in it, but without visibility to these search engines, your web site is non-existent to your new patient.

On the other hand you can have a very visible web site that has superb search engine rankings, but the aesthetics of the web site is not appealing and the user interface (navigation, etc.) is un-usable, then you just lost that potential new patient.

Dental Optimization is here to act as a liaison between you, the doctor, and the potential new patients that might be just down the street from you. We provide the visibility to the search engines through optimization of your content to better fit what you are trying to communicate. We also provide the optimization for your potential patients once they FIND your web site through optimized aesthetics and usability.

Remember, you MUST bee seen, but when your new patient visits your site, you also MUST be believed.

Our Services

  • Web Site Design
    • In this electronic age, your practice goes beyond your front door. Getting new patients in today’s world transcends word-of-mouth, yellow pages listing and physical advertising. While all of those are important, your web page is also of the highest priority. Having a well laid out website that is both user-friendly and easily accessible is paramount in online marketing. Dental Optimization can help you align your practice and marketing philosophy with the your goals for online presence.
  • Search Engine Optimization (SEO)
    • The Search Engine, especially ones like Google and Yahoo, have long replaced the bulky telephone books that were delivered to your doors. A high search ranking for your practice is vital to attracting new patients and business.
    • As Wikipedia states:
      • Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, includingimage search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
      • As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

      Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, includingimage search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
      As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

  • Complete Hosting and Support
    • We offer complete hosting packages with support for your website, so you don’t have to worry about your site being updated or going down.
    • Our servers have an uptime of 99.9% and utilizes the latest in server-technologies.
  • Google Adwords Campaigns
    • We can also handle all of your Google Adwords Campaigns, and calculate the keywords that are right for your practice.
    • From Wikipedia:
      • Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.
      • The ordering of the paid-for listings depends on other advertisers’ bids (PPC) and the “quality score” of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser’s ad text and keywords, an advertiser’s account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser’s keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. Though Google has released a list of full guidelines for sites [3], the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.
      • The auction mechanism that determines the order of the ads has been described as a Generalized second-price auction. This is claimed to have the property that the participants do not necessarily fare best when they truthfully reveal any private information asked for by the auction mechanism (in this case, the value of the keyword to them, in the form of a “truthful” bid).
  • Web Traffic Analytics and Tracking
    • We provide complete web traffic analysis and tracking to you every month, so you can see your site on the rise.
  • Online Marketing Consultations
    • Please feel free to contact us anytime regarding your marketing strategies for your practice, and see how we can help you be seen!

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