How We Work
Your website design begins with a personal interview with Mark . Mark has been a dental office manager since 1982, and is in charge of sales and customer support for Dental Optimization. His vast experience with dentistry along with a computer background and website development experience, allows him to carefully listen to your website needs. It is our goal at Dental Optimization to build a custom optimized website that genuinely reflects the character of your dental practice. It is our hope to create a long-term trusting relationship with our clients.
If you decide to use Dental Optimization, we will supply you with an extensive written questionnaire. The questionnaire will determine the size of website you desire and the predicted cost of your website. A 100% money back guarantee is offered if you are not completely satisfied with the final website results.
We Listen to You
Our first course of action is to listen to what you want. We want to know what your pain points are and where you are unhappy with your website (sounds similar to a patient consult, doesn’t it?). After you complete a quick questionnaire, we will determine the best methods to get your website where you want it to be. It will be in this discovery process that we will understand your practice, your patient base, and your location goals for your dental website. In this process, we will also get a set color pallet for your website, and also finalize your brand and logos. Your role at this time will be to gather the photos, articles, and any other collateral that you will want us to use in preparation for your website.
We Model your Website
Like Impressions on teeth, we start your site with a model, or wire-frame, which is a low-fidelity representation of your website. During this process, we also will formulate your information architecture and how your patients will navigate your new website. This part of the process will allow you to see how your website will be laid out and how users will be able to get to the information they seek.
We Design your Website
This is the part where all of the planning will come to fruition. We will take the wire-frame model and information architecture of your website and put in the design elements. We will provide our interpretation of your website through the process and present you with multiple options. From here we will refine the vision with your help, and deliver the website that you envisioned.
We Optimize your Website
Once we have your website up and running, the next step is to research for Search Engine Optimization. Based on your keywords, we will formulate a game plan to get your site recognized on the search engines. This is where we will also work with you for any Pay Per Click campaigns that you might want to start. We monitor your progress on the search engines and apply changes when necessary.
We Grow your Website
SEO will continue for your site, and we can set up all other campaigns that you might want. (newsletters, directory listings, etc.). We will also host your website and provide you monthly analytics on its progress.