Who We Are
We are a marketing and development team that is founded upon the basis that most Dental Websites built, are built by those who do not understand the dental field. We strive to provide our clients access to the the 25+ years of dental management and the expertise of a seasoned web development team.
Our goal at Dental Optimization is to design genuine, well written, artistic, and optimized dental websites from the ground up. Using the latest in SEO (search engine optimization) techniques, we are able to insure that your new dental website will not only be generating internet traffic to your site, but have the aesthetics and content to convert that traffic into patients.
Business Development Manager
Mark has been in the dental field since 1982, when he met his future wife Susan Hollar, D.D.S. in Arlington, Texas. Prior to dentistry, Mark was a system’s analyst and computer programmer for Southwest BankCard Systems.
He earned his B.S. degree from Illinois State University.
As a dental office manager for twenty-six years, Mark has watched his wife’s dental practice evolve from an upstart general practice to an exclusive restorative and cosmetic dental practice. His current interests are dental management consulting, lecturing and writing, website development, and marketing the cosmetic dental practice.
“The Internet is changing not just the way patients are getting information, but the way they get information from their doctors. Having a website that is up to date, informative, and positioned properly in your community is mandatory. I am so confident you will be happy with our services, we offer a full money back guarantee.”
Vu is experienced in web development through his tenures at major enterprise corporations. This has given him the opportunity to work with a wide variety of projects and clients. He has been on several SEO teams to improve search results rankings and have helped a number of companies reach the goals that they set out to achieve. Let him show what he can do for you and your practice.
“SEO is not a black magic or alchemist science, there are set rules and processes to follow to achieve what you want. Let us show you how we can help give you the visibility that you need in the dental field.”
Customer Relations Manager
Mary began her dental career in our Dr. Susan Hollar’s office as a dental assistant in 2002 and is now serves as their business manager and new patient coordinator. Having an excellent knowledge of clinical dentistry, a good business mind, and a caring sweet personality, makes Mary the perfect person to help Dental Optimization.
“I have seen first hand how a well put together website can change your whole practice. I was able to cut $24,000 out of Dr. Hollar’s marketing budget, by making a website that actually works. “
Account Sales Manager
New to the family business, Sam Absher is DentalOptimization’s Account Sales Manager. In his final year at Texas Tech University, Sam brings a great deal of enthusiasm to our operation. His primary responsibility is to create and develop new business relationships, and to act as a liaison between our customer relations manager, Mary Mitchell, and web design architect, Vu Thai.
“ My parents have built an awesome business over the past thirty years, and I am very excited to have the opportunity to work with them and with a company of such high integrity. They are professionals working for professionals.”
Natalie has been obsessed with the internet and website design as long as she can remember. From Texas, Natalie returns to DentalOptimization after four years in New York City working as a senior visual designer. Natalie’s clients included fortune 500 companies such as Citibank, NFL, ESPN, Foursquare, Microsoft, Sony, T-Mobile, Qualcomm, AT&T. Natalie is an expert in identifying, conceptualizing, creating and producing usability-focused interactive experiences for the web and for mobile platforms.
She loves examining the multifaceted nature of human interaction, connecting it with the technology that has naturally become a part of our daily lives, and dreaming up ways to make those experiences more engaging and memorable. With a passion for designing simple, intelligent and intuitive websites and interfaces, it’s no surprise that her favorite quote is: “Simplicity is about subtracting the obvious and adding the meaningful”.